For SaaS and AI founders · 2 spot left for Q2 2026
Design partner for
SaaS and tech startups
Design that signals you as the obvious choice. A dedicated creative director and designer working as your in-house team on a flat monthly plan.
Trusted by founders across tech and services
The problem
What does your company look like to someone who doesn't know you yet?
The truth is
Most companies don't have a design problem. They have a credibility gap, and a weaker competitor with a sharper presence will get investors or users first. We close that gap for teams at the frontier of tech and AI.
"The timeliness, the supportiveness, the responsiveness, and then just the amazing designs. They understood what we were going for and went above and beyond each and every time."
Trenton Hughes
Founder, Argo IQ
"John responded fast, brought real inspiration to the branding process, and the result was a landing page that clearly explained what we do."
Henry Yeung
CEO & Founder, Aire
"Formfactor Design is one of the most responsive teams I’ve ever worked with. The speed and quality of Formfactor Design’s work are impressive."
Rick Cockerham
President, Pocket Knife Software, Inc.
"They delivered on time and had great project management skills. And John was always able to push back on us and make us think differently."
Jake Silver
Co-founder, BetterCampus
"The entire process, from onboarding to project close, was incredibly smooth and John's professionalism truly stood out. His ability to blend creativity with a deep understanding of our brand resulted in a design that exceeded our expectations."
Allison Hung
CMO, PQAbelian
"They over-delivered and over-communicated and were very open to feedback."
Paul Xue
Founder, Spacestation Labs Ltd
"Each part of the process is very well documented, and each piece of design work comes with great explanation and logic behind the design decisions he makes."
Ant Horner
Co-founder, Cipher
Formfactor is good at keeping design clean and to the point which match our needs. They also proactively make good suggestions that elevate our website's aesthetic and function.
KL Chan
Founder @ Essence Commerce
In the first meeting, he interviewed us in depth to understand our company's values, mission, and product offerings. When he presented the logo to us, he went through his rationale in detail and also advised us on branding strategy and positioning!
Karin Lau
Director, Star Affinity Ventures Limited
John was able to see visually what I had in my head, but I couldn't describe it, and he helped me do that. So we put together a draft in Figma, sent me loom updates basically every second day to say, okay, I've updated this, explained all this thinking throughout, so it was all synchronous. So it's very handy, very handy for me. And, yeah, the end product was brilliant.
Colin Gallagher
Founder, Growlancer
The way John works with you is phenomenal communication, phenomenal speed, phenomenal. Like, you can't fault this guy and his proactive mindset to just go do this, this and that. It's unbelievable.
Mike Scully
Founder, Casually Convert
What we do
Brand to product to go-to-market.
One partner who understands the full picture.
View client projects
PQAbelian
Argo IQ
BetterCampus
Recapio
Hypefury
Pricing
Packages
Pick what your moment calls for.
One thing
Start with one clear deliverable.
No commitment. Full clarity.
No commitment. Full clarity.
$2,500
Project-based
Choose one deliverable
Brand identity reset
Pitch / Marketing deck
Landing page
Product flows
Investor collaterals
Managed by design director
Dedicated designer
Fast turnaround
Clean handoff
Anything
Your design director and dedicated designer, in simple monthly plan.
$3,500
/month
Brand identity reset
Pitch / Marketing deck
Landing page
Product flows
Investor collaterals
Marketing/GTM collaterals
Managed by design director
Dedicated designer
Fast turnaround
Clean handoff
2 - 4 priorities per week
Everything
For teams that need deeper support and more hands on deck.
Custom
/month
Everything in "Anything"
Optional additional designer(s)
Integration to your team ecosystem
Weekly check in
Priority turnaround
It's not just that we're getting a design,
but they actually think about our customers.
Yannick Veys
Co-founder, Hypefury