PQAbelian

A blockchain built for after quantum, with a brand that feels safe today.

PQAbelian, a blockchain built to stay secure after quantum computers

Brand identity
Website
Conference site

Brand and site live since 2025, then asked back for the PQBD conference site and a second brand.

"The entire process, from onboarding to project close, was incredibly smooth and John's professionalism truly stood out."

Allison Hung, Former CMO, PQAbelian

A chain built for a threat that isn't here yet

Abelian is a proof-of-work Layer 1 blockchain built to stay secure after quantum computers break today's cryptography. It adds privacy in tiers you choose, and runs on the ABEL token, mobile and desktop wallets and a mining community. The risk it answers is real now: data taken today can be decrypted later. But protection against computers that don't exist yet is hard to feel.

Making advanced feel calm

The brief was a tension, not a number. Newcomers had to find it calm and clear. Miners and crypto natives had to find it credible. So the identity leads with calm: a luminous world of precision-engineered imagery, soft gradients, glassy forms, electric blues and a lot of white space.

A mark drawn from code

The "A" is built on a grid of guide lines. Turn it and it reads as p and q, the two letters in the name. Open its strokes and you get "</>", a nod to the code underneath. It sits in one lockup that holds on light, blue and dark, from a slide to a T-shirt.

Post-quantum, without the jargon

The site leads with what Abelian protects, your transactions, assets and data, and saves the cryptography for the people who want it. A quick-glance carousel covers privacy, Layer 2 and proof-of-work in a card each. We also designed the downloads page: wallets, the node and the mining clients in one list, with clear platform choices and a toast that confirms the download.

One project became a relationship

After the brand and site, PQAbelian asked us back for PQBD, their annual conference: the 2025 site on Webflow, with its speakers and agenda, then the next edition, designed and approved before the event moved to 2027. The work also led to a second brand for a new team in the same circle.

Built for after quantum.
Calm enough for today.

"His ability to blend creativity with a deep understanding of our brand resulted in a design that exceeded our expectations."

Allison Hung, Former CMO, PQAbelian

Post-quantum,
without the jargon.

Calm, all the way
to the 404.

The result

Brand and site live since 2025, then asked back for the PQBD conference site and a second brand.

"The entire process, from onboarding to project close, was incredibly smooth and John's professionalism truly stood out."

Allison Hung, Former CMO, PQAbelian

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Project information

Client: PQAbelian
Stage: Live Layer 1 blockchain
Discipline: Brand identity, website, conference site
Deliverables: Mark and wordmark, lockups and colour, brand imagery and applications, social templates, website, downloads page design, PQBD conference site
Year: 2025 to 2026

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A blockchain built for after quantum, with a brand that feels safe today.

Built for after quantum.Calm enough for today.

Post-quantum,without the jargon.

Calm, all the wayto the 404.

The result

Project information

More work

Cookies

Built for after quantum.
Calm enough for today.

Post-quantum,
without the jargon.

Calm, all the way
to the 404.