Recapio

A brand and website that turn any content into a second brain.

Recapio, an AI second brain for what you watch and read

A new brand and homepage in about two weeks, then the rest of the marketing site.

"Awesome job! Lucky to have them on this journey with me."

Andrej Šimunaj, Owner, Recapio

A summarizer that wanted to be a brain

Recapio summarises YouTube videos and lets you chat with them and save what matters. Andrej Šimunaj took it over with real traffic and a bigger idea: an AI brain for everything you come across. In his words, "I want to start remembering. And I want to be able to recap all of it." The brand he had was plain, and most of the effort was to go into the website.

Making the case for a brand

Andrej asked a fair question for a lean product: does looking polished even help? We argued it does, because trust and memory are what make people come back to a tool like this, and he was sold. From four directions he chose an angular brain built from circuits and neurons, a mark that avoids the stock brain icon. Around it, a light identity: calm whites, a blue primary because blue reads as trust, and supporting colours used sparingly, each tied to a type of content.

Two weeks to a homepage

The brand and the homepage came together in about two weeks. The homepage got shorter as it got clearer, almost half its first length, and Andrej called it "90 plus percent" there on the first review. Then the rest of the site: pricing, a "Who is it for" page, use cases, templates for content pages and the blog, and share images for every video and expert page.

Designed for a product that kept moving

Early usage showed that chat wasn't quite the right shape for a second brain. As Recapio moved towards one-click cards you can edit and save, and a workspace for everything you keep, we sketched the product UI alongside, so the brand and the app would feel like one thing.

Everything you watch and read,
in one second brain.

"This does tell a bit more of a story. It's not going to be conventional. It's easily recognizable."

Andrej Šimunaj, Owner, Recapio

Blue for trust.
Colour only where it means something.

A brain mark that feels digital,
not like clip art.

The result

A new brand and homepage in about two weeks, then the rest of the marketing site.

"Awesome job! Lucky to have them on this journey with me."

Andrej Šimunaj, Owner, Recapio

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Project information

Client: Recapio
Stage: Live, early consumer product at the time
Discipline: Brand identity, website, product UI
Deliverables: Logo and identity system, marketing website design, social share images, product UI concepts, brand motion
Year: 2025
Timeline: April to May 2025

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A brand and website that turn any content into a second brain.

Everything you watch and read,in one second brain.

Blue for trust.Colour only where it means something.

A brain mark that feels digital,not like clip art.

The result

Project information

More work

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Everything you watch and read,
in one second brain.

Blue for trust.
Colour only where it means something.

A brain mark that feels digital,
not like clip art.