STAXX

A brand and website that let a fractional finance team look as established as it is.

STAXX, accounting and fractional CFO teams for businesses doing $3M to $30M

Brand kit in under two weeks, 21 pages designed and locked in six weeks.

"They seemed to genuinely care that our project was successful. They were the perfect balance of listening to what we wanted but still providing their expertise and direction."

Dylan Hendrickson, Co-founder, STAXX

Bigger than it looked online

STAXX runs accounting and fractional CFO teams for business owners, mostly in home services and contracting, healthcare and agencies. Its growth came through paid ads and a sales funnel, and its web presence hadn't kept up: a funnel page, a dated offer page and a half-built site that never shipped. The firm wanted a site that would earn the trust of bigger companies, $3M to $30M, without losing the owners who got it there.

One problem, many doors

People come to STAXX for a dozen reasons: messy books, a bank loan, an exit, a CFO who isn't delivering. Dylan Hendrickson, its co-owner, named that as the hardest part himself. We built the message around the moment they all share, a decision the owner can't make because they don't trust their numbers, using the words prospects use on real sales calls. Every section works as its own landing page, with its own next step.

A stack you can build on

The logo was already three stacked layers, so we made the layers the system: isometric planes for the hero and the service pages, with money flowing through them. Deep navy replaced grey and black, signal blue carries the structure, and forecast green stays a small accent. With a trade show on the calendar, a brand kit went out in under two weeks so merch, ads and decks could match before the site did.

21 pages, built to be run

The home page, a page on the fractional finance team, five service pages, three industry pages written in each industry's own language, how it works, team, testimonials and case studies, careers and a blog, all as templates Dylan can update himself. The hero and ticker motion were handed over as Lottie files, with an OG image and meta description for every page.

The logo was already a stack.
We built the whole system on it.

Every page answers one question:
what do I do next?

21 pages, one way of working,
ready for the team to run.

"I fully anticipate an increase in conversions as a result of a more professional looking site that better reflects our company's size and scale."

Dylan Hendrickson, Co-founder, STAXX

The result

Brand kit in under two weeks, 21 pages designed and locked in six weeks.

"They seemed to genuinely care that our project was successful. They were the perfect balance of listening to what we wanted but still providing their expertise and direction."

Dylan Hendrickson, Co-founder, STAXX

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Project information

Client: STAXX
Stage: Growing finance firm, 100+ businesses served
Discipline: Brand kit, messaging, website design, motion
Deliverables: Brand kit, page copy, 21-page website design, hero and ticker animations, OG images and meta
Year: 2026
Timeline: August to October 2026

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A brand and website that let a fractional finance team look as established as it is.

The logo was already a stack.We built the whole system on it.

Every page answers one question:what do I do next?

21 pages, one way of working,ready for the team to run.

The result

Project information

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The logo was already a stack.
We built the whole system on it.

Every page answers one question:
what do I do next?

21 pages, one way of working,
ready for the team to run.