Cipher (formerly Axis)

A memecoin trading terminal you can read at a glance.

Cipher, formerly Axis, a trading platform for memecoins

Product UI
Art direction

The alpha's core screens, a component set for the team, and launch graphics that carried on through the rename.

"Each part of the process is very well documented, and each piece of design work comes with great explanation and logic behind the design decisions he makes."

Ant Horner, Co-founder, Cipher

Pro trading, for memecoins

Axis came to us before its alpha: a crypto exchange for memecoins, with advanced order types and fast transaction landing. Memecoin traders move in seconds, so every screen had to show what matters now and let you act on it without hunting.

The terminal and everything around it

We designed the core of the product: the trading terminal, a dashboard of live and pending positions, trending tokens and the leaderboard. A position card shows the token, the trade, a profit glance and its actions in one block, in a full and a mini size. Trading presets keep transaction settings and take-profit targets ready, so a buy is one click.

A system the team could build from

The screens sit on a component set built on shadcn/ui. The art direction keeps the trading view quiet and dark, and gives the brand its colour in the sidebar, the glows and the shapes around it.

Through the rename

Around launch we made the brand pieces for X: the profile, a referral card, product shots and the app icon. When Axis became Cipher in early 2025 we also provided additional support.

Fast enough for memecoins,
calm enough to read.

One look, from the product
to the timeline.

Axis became Cipher in early 2025. We were involved in providing updated designs on certain assets.

The result

The alpha's core screens, a component set for the team, and launch graphics that carried on through the rename.

"Each part of the process is very well documented, and each piece of design work comes with great explanation and logic behind the design decisions he makes."

Ant Horner, Co-founder, Cipher

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Project information

Client: Cipher (formerly Axis)
Stage: Memecoin trading platform, alpha to launch
Discipline: Product UI, art direction
Deliverables: Trading terminal, dashboard and live positions, trading presets, trending, leaderboard, component set, art direction, X profile and post graphics
Year: 2024
Note: Axis trading was later rebranded to Cipher trading