Aire

A brand and website that make getting paid in dollars feel light.

Aire, a money app for freelancers in Latin America who get paid in USD

Brand, homepage and social kit in about seven weeks; with the new site live the day after handoff.

"Johnny gave me a lot of inspiration."

Henry Yeung, CEO & Founder, Aire

Five apps to use your own money

Aire is a money app for freelancers and remote workers in Latin America who get paid in US dollars. It lets them receive payments from international clients, hold their earnings in USD stablecoins, and spend locally through cards and local payment methods, all in one place. Without it, earning in dollars means juggling several apps, conversions that quietly eat into every payment, and a messy paper trail. Henry Yeung, its founder, needed a brand and a landing page that could explain that in seconds.

A wing, the dollar and flow

We explored a literal direction and a symbolic one, a wing and a butterfly, and the wing won. The mark folds three ideas into three stripes: the slats of a wing, the stripes of the dollar, and money in motion. Halfway through, the company changed its name from Airsend to Aire. The mark carried over as it was, and the new name suited it even better.

Light, like the name

Around the mark, we built a light, airy system: Geist in regular and thin weights, a navy and sky-blue palette with a quieter secondary set, and extra shades of each colour for hover and pressed states, because a product needs more than one. Gradients fade out at the bottom for an aerial feel, and floating glass objects, the mark among them, carry the brand into images. A brand board shows how anything new should sit beside it, with lockups from mono to full colour and app icons drawn on Apple's icon grid.

A homepage, then a kit to keep posting

The homepage leads with the problem, then shows how Aire works in three steps and why one app beats a payout platform plus a local bank. For launch we added a social kit: X and LinkedIn banners checked against where profile pictures land on the web and on phones, three post templates to rotate through, and iPhone Air mockups whose colours suit the name. The new site went public the day after our handoff call.

Get paid in dollars.
Spend them locally.

A wing, the dollar
and flow, in one mark.

From Airsend to Aire,
without starting over.

The result

Brand, homepage and social kit in about seven weeks; with the new site live the day after handoff.

"Johnny gave me a lot of inspiration."

Henry Yeung, CEO & Founder, Aire

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Project information

Client: Aire (formerly Airsend)
Stage: Early stage, launching to its first users
Discipline: Brand identity, website design, social kit
Deliverables: Logo and lockups, app icons, colour and type system, brand board, homepage design, X and LinkedIn banners, post templates and mockups
Year: 2026
Timeline: January to March 2026
Note: Aire's product and app are its own team's.

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A brand and website that make getting paid in dollars feel light.

Get paid in dollars.Spend them locally.

A wing, the dollarand flow, in one mark.

From Airsend to Aire,without starting over.