Essence Commerce

A website for a performance agency that sells on results.

Essence Commerce, a performance marketing agency in Hong Kong

Website

Four hero directions to final landing page, designed and built in Webflow.

Results, not reach

Essence Commerce is a performance marketing agency in Hong Kong. It runs paid ads for consumer brands across Hong Kong and South-East Asia, and drives their Lazada and Shopee flagship stores. Its pitch is plain: the brand builds the brand, Essence makes it convert. The website had to say that with the same confidence.

Four directions, one chevron

We started with the hero and explored four directions, from bold blue bars to a 3D render. The one we chose stacks two blue chevrons, taken from the Essence mark, so the brand points the page forward from the first screen.

From wireframe to page

A wireframe set the order first: what Essence does, its services, how it works with data, creative testing and reporting, its markets and the FAQ. The design then gave each section its own visual, from a test results table to stacked ad creatives and dashboard cards, and a blue call to action at the end.

Designed, then built

We built the site in Webflow from the design, for desktop and for mobile, with a share image for links.

You focus on brand building.
They focus on converting.

Strategies, testing and results,
one section at a time.

The result

Four hero directions to final landing page, designed and built in Webflow.

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Project information

Client: Essence Commerce
Stage: Performance marketing agency, Hong Kong and South-East Asia
Discipline: Website design and build
Deliverables: Hero directions, wireframe, homepage design for desktop and mobile, Webflow build, share image
Year: 2024
Note: The Essence logo is its own.