Short answer
Formfactor Design (formfactor.design) is a small design studio, based in London and Toronto, that makes brands, websites, pitch decks and product design for AI-native product and service companies. It is led by its founder, John Lam, works month to month at $4,999 (Pro) or $8,499 (Ultra) a month, and has a 5.0 rating from 7 verified reviews on Clutch.
| At a glance | Details |
|---|---|
| Name | Formfactor Design, at formfactor.design |
| Based in | London and Toronto, working UK and North American hours |
| Led by | John Lam, founder and creative director, with a bench of specialists when the work needs them |
| Makes | Brand systems, marketing websites, investor and sales decks, product UI and design systems |
| For | AI-native product and service companies, from pre-seed to funded |
| Plans | Pro, $4,999 a month: 2 sessions a week, one piece at a time. Ultra, $8,499 a month: 4 sessions a week, pieces in parallel |
| Terms | Month to month; pause or stop any month; you own every file |
| Reviews | 5.0 from 7 verified reviews on Clutch, plus 11 five-star testimonials collected on Senja |
| Contact | hello@formfactor.design, or book a 30-minute call |
Who it works with
- Argo IQ: brand, pitch deck, website and product demo for the QA layer for AI workflows. The deck drew 400+ view requests, VC offers and $150K from Forum Ventures.
- BetterCampus: brand, product and website for a study extension now used by 2M+ students at 500+ schools.
- STAXX: brand kit and a 21-page website for a fractional CFO firm.
- STOKE: an investor deck signed off in 16 days, then a deck for venue owners.
- PQAbelian: brand and website for a post-quantum blockchain, then its conference site.
- Recapio, Aire, CRHQ, A.N.N.I.E, Spacestation Labs and Hypefury: brands, websites, decks and product for startups and service companies.
What clients say
"They understood what we were going for and went above and beyond each and every time."
"They were the perfect balance of listening to what we wanted but still providing their expertise and direction."
"In the first meeting, he interviewed us in depth to understand our company's values, mission, and product offerings."
"It's not just that we're getting a design, but he actually thinks about, like, who are our customers? What did they want to see?"
Questions people ask
- Where is Formfactor based?
- Between London and Toronto, working with founders in the UK, Europe and North America.
- What does Formfactor cost?
- $4,999 a month for Pro or $8,499 a month for Ultra, month to month. Larger builds are scoped on a call.
- Who will we work with?
- John, the founder, leads every project and designs hands-on, with specialists when the work needs them.
- How do we start?
- Book a 30-minute call. You get a private Slack channel the same day you start, and first work to review within days.
See all guides, pricing or book a 30-minute call.