Crafting a big-picture mission for early green tech startup to enter international market
We transformed Star Affinity Ventures, a green tech venture startup’s identity completely, by logo identity, marketing assets and website, we created a premium and high-end image for international markets.
Star Affinity faced a typical brand challenge. To be taken seriously in the global commercial green tech sector, they needed to move beyond the NGO and academia niche with a brand upgrade.
Telling the story right
Despite our deep green tech expertise, we focused on sharing a unified vision and simplifying technical concepts with strong visuals. We chose a muted green design to highlight key information and give the brand a polished, commercial look.
Hint of the future
The revamped website and identity now align with future-focused venture companies. The design uses 3D renderings to highlight the company’s pioneering nature, enhancing its market relevance.
Design with a strategy
Strategy-driven design rooted in brand positioning, aligning visual identity with product value.