Leveraging community and faces as a strong narrative for Hypefury’s product story

We revisited Hypefury’s core values and its community focus. By redesigning the homepage and pricing page, we delivered a sleek, modern look that aligns with users’ needs and expectations.

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Design from 2019

Despite its success, Hypefury’s website design has stayed the same for years. As an industry leader, a refresh could emphasize its relevance in today’s changing market.

Community-first design

While many SaaS sites focus on flashy product visuals, we prioritize the users. By gathering early feedback via #BuildInPublic, we opted for a community-first design, showcasing key influencers and faces—especially important in the AI era.

Meet the “new face”

The revamped Hypefury homepage and pricing page now align with the product’s modern look and its community. The design strengthens the brand’s leadership and relevance in today’s evolving market.

Design with a strategy

Strategy-driven design rooted in brand positioning, aligning visual identity with product value.

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"It's not just that we're getting a design, but he actually thinks about our customers."

@Yannick_Veys

Co-founder & CMO @hypefury

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Learn about how we apply strategy into design decision, and brings positive business impact to our clients.

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Leveraging community and faces as a strong narrative for Hypefury’s product story

Design from 2019

Community-first design

Meet the “new face”

Design with a strategy

"It's not just that we're getting a design, but he actually thinks about our customers."

See more works

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