Spacestation Labs

A $1M Reddit marketing agency, given the face of a consultancy.

Spacestation Labs (formerly Karmic Buzz), Reddit marketing, Toronto

Rebrand
Positioning
Identity
Website

Logo and rollout kit live 7 days after kickoff. A new name, a priced offer and a site that leads with guarantees, in six weeks.

"This is so good. It hits home for me."

Paul Xue, Founder, Spacestation Labs, on the brand

Big results, a small-agency face

Spacestation Labs, formerly Karmic Buzz, runs Reddit marketing for B2B companies out of Toronto: 73 clients, 67 million views and more than 6,300 posts, built by a founder who has been on Reddit for 17 years. By 2026 it was a seven-figure business still wearing the name and look of its first year. Next to the companies it worked for, it looked like a side project.

A consultancy, not a content shop

Reddit marketing is crowded with content agencies. Spacestation Labs works more like a consultancy: a defined set of offers, each with a price and a guarantee, and reporting you can check in your own analytics. The rebrand started there. The name came back from before Karmic, and Reddit moved from the name to the work: "We do Reddit marketing better than anyone else."

An identity from the archive

Consultancies borrow the look of banks and law firms. We went to the archive of the space age instead: flight manuals, NASA Tech Briefs, 1980s operations guides. They have the precision and documentation of serious engineering and none of the gloss. The system is a serif for headlines, a monospace for labels, a blueprint blue, and a seal that turns slowly in the footer. Everything is printed on paper rather than lit up on screens.

One face on every surface

Buyers meet Spacestation Labs on X, LinkedIn and review sites before they reach the website. The mark and the profile kit went live on all of them seven days after kickoff, so every surface told the same story before the site launched.

Proof before pain

The site leads with what a buyer can check: priced offers, guarantees in plain type ("1M impressions per month"), client logos and the numbers on the hero. Pain points and objections come later, for the sceptics. The site went to Paul's team to keep building.

From a content shop to a consultancy.

An identity from the archive of the space age.

"You've done it again. This looks slick."

Trenton Hughes, Executive advisor, Spacestation Labs

Every offer has a price.
Every price has a guarantee.

The result

Logo and rollout kit live 7 days after kickoff. A new name, a priced offer and a site that leads with guarantees, in six weeks.

"This is so good. It hits home for me."

Paul Xue, Founder, Spacestation Labs, on the brand

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Project information

Client: Spacestation Labs, Toronto
Stage: Rebrand and repositioning of a $1M Reddit marketing agency
Discipline: Brand identity, positioning, website
Deliverables: Name and positioning, mark and seal, profile and review-site kit, website design
Year: 2026
Timeline: 5 weeks