Redbrick

A website that sells coding to kids, parents and teachers at once.

Redbrick, a platform where kids learn to code by making games

A homepage and three audience pages, a style guide, a new login and a business card.

Coding for young creative minds

Redbrick is a coding platform for kids: they learn by building games with visual code blocks, publish them to the Playground Store and play what others made. Schools use it to run coding classes. One site had to speak to the kids, the parents who pay and the teachers who sign up a class.

Three audiences, one site

We started with the hero, exploring directions from immersive game worlds to quiet classroom scenes, then designed the homepage and a page each for learners, educators and creators. Each one leads with its own promise and proof, then points the right way in.

Built from the brick

The pages take Redbrick's red and its hexagon into cards, frames and section breaks, with plenty of white space so the product shots can carry the detail. A style guide covers type, colour, buttons, spacing, the grid and corner radii, so the team can keep building on it.

Smaller things, done properly

The old login asked for a membership type in a cramped grey popup. The new one asks who you are, student, educator or creator, with a face for each, and a clear way in if you're not registered yet. A business card rounded out the job.

One platform,
three ways in.

Start with who you are,
then where you're going.

The same red shapes, carried onto paper: a business card for the team.

Two business cards on a striped grey surface, one white with contact details and QR codes, one with a large red rounded shape

The result

A homepage and three audience pages, a style guide, a new login and a business card.

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Project information

Client: Redbrick
Stage: Coding education platform for kids
Discipline: Website design, product UI
Deliverables: Hero concepts, homepage and audience pages (learners, educators, creators), style guide, login redesign, business card
Year: 2024
Note: White-label work, delivered through a partner studio.