CRHQ

5-day brand sprint for an AI agent harness, built one pixel at a time.

CRHQ, a harness that gives builders a team of AI agents on their own server

Brand sprint
Identity
Motion

A full brand system in five days, handed over for people and for agents.

An agent harness in need of a face

CRHQ gives builders a team of AI agents on their own server, with skills, memory, delegation, a workspace and multi-model routing. Andrej, its founder, had built it fast and in public. The site was live but rough, and he wanted a brand his own agents could use to make marketing. We had a five-day sprint.

One pixel, one agent

The idea we landed on: a pixel is a single agent. On its own it does little; many of them organise into useful work. So the wordmark is drawn in pixels, its four letters fold into a two-by-two square for the app icon and favicon, and the icons are built on the same grid.

Quiet by default

Andrej wanted polished, not flashy. Beige, warm white and navy carry everything, muted blue and plum accent it, and mint, yellow and pink stay under three percent of any composition, only in transitions. One family, Iosevka Charon, gives titles a regular cut and body copy a mono one, free for his agents to use.

Handed over for people and agents

The sprint closed with a brand book for people and a spec written for agents, plus a first pass at a website hero and a delegation section to show the system in use. What you see here is our design proposal from the sprint.

One pixel is one agent.
Together they form the work.

Muted by default.
Bright only in motion.

A first look at the system on a page: a directional hero and a delegation section, drawn in the same week to show the brand holding up in product context.

The result

A full brand system in five days, handed over for people and for agents.

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Project information

Client: CRHQ
Stage: Early-stage agent platform
Discipline: Brand sprint, identity, motion
Deliverables: Pixel wordmark and app icon, colour and type system, pixel icon set, website direction, brand book and agent-ready spec
Year: 2026
Timeline: Five days, May 2026