The thinking
Builders who aren't looking don't buy "fully private". They buy seeing their name stay hidden until they say yes.
Original. Standout's live section "Built for when you're not looking.": three identical mint cards on a texture of repeating words, each with an icon chip and a short claim.
Reimagined. Our redesign: the same headline above a bento of four tiles: a candidate card with a blurred photo and hidden name, a deep green Top 5% tile with a grid of faces, EU and US company pills, and an overnight log from the agent.
The business
Sells
An AI agent that scouts listed and off-market roles, then books intros with founders inside the chat. Free and anonymous for talent, across the EU and US.
Who signs
Senior builders who are quietly open to a founding role but can't be seen looking.
What's at stake
"Fully private" and "top 5%" are the whole promise, and this section is where a builder decides whether to connect their LinkedIn.
What the page does now
The section puts three identical mint cards on a texture of repeating words, each with an icon chip and a short claim. It says private, selective and always on, but shows none of them, and the first card repeats the section headline.
What we kept
Their headline and subhead, the serif and sans pairing, the mint and deep green, the cream ground and the four claims: always on, fully private, top 5%, EU and US.
What we changed
Fully private, shown in the product.
The lead tile is the company's view of a candidate: the photo blurred, the name, employer and LinkedIn hidden, the work in full.
Our redesign: the same headline above a bento of four tiles: a candidate card with a blurred photo and hidden name, a deep green Top 5% tile with a grid of faces, EU and US company pills, and an overnight log from the agent. Top 5%, one face in twenty.
Twenty faces, nineteen in grey and one in colour. The bar reads before the number does.
The founder asks first.
The agent brings the founder's ask, and one yes reveals your name to that company only.
Breakdown of the Fully private tile with three callouts: the blurred photo shows your work, not your face; the founder asks first; one yes, one company: only Coframe sees you.
Our hypothesis
More builders connecting their LinkedIn, because they see their name stay hidden before they're asked to trust it.
Invented for the concept
The faces are AI-generated for the concept. The candidate, the founder's ask, the overnight log and the "Not posted" tags are made up. Coframe and the company pills come from Standout's own "Get an intro at" list, used as examples.